5 Things I Learned from Girlpreneurs in 2015
image source: Ryan McGuire
This has been a great year! I launched Bright Girls in May and since then I have had a fabulous time meeting women and girl entrepreneurs and hearing their stories.
As we roll into the last month of the year, it’s the perfect time for me to stop and highlight five compelling insights and bits of wisdom from my conversations with these dynamic entrepreneurs:
#1: Listen to good advice from your parents! Megan Grassel, founder of Yellowberry, was told by her parents (who are also entrepreneurs) that she needed to reach out and ask others for information and help. They emboldened her by explaining that no one would say no to a 17-year-old girl. Amazingly, this is one teen who listened to her parent’s recommendation. Megan sought mentors in the Jackson Hole business circles to advise her on tasks she didn’t yet know how to do. In addition to her main Yellowberry products, she’s created a collection for the Aerie Brand/American Eagle Outfitters Company — seems her networking is working nicely.
#2: You have the power to make things better: Cancer Survivor Kylie Simonds decided it was not acceptable for young cancer patients to be confined for hours while getting treaments. She designed a mobile cancer backpack, won a patent award at an innovation event for kids, and now her parents are working with the people behind Pillow Pets to make Kylie’s idea a reality.
#3: Kickstarter is a great place for women to raise money: It takes a lot of work, but women and girls are finding success crowdfunding. In fact, early data shows women are 13 percent more likely than men to meet their Kickstarter goals, even after controlling for project type, amount being raised and other factors. I’ve featured three successfully funded Kickstarter projects on the Bright Girls blog; Iamelemental (raised $162,000), Yellow Scope ($33,000) and Yellowberry ($41,000)
#4: Being an intrapreneur is a great way to channel your entrepreneurial spirit: The tricky part is finding a company that will allow you to operate as an intrapreneur. To find the right company, sometimes you need to look at trade-offs. “I saw that this startup fit the profile of the kind of company I wanted to work for. That the culture and the benefits made up for the lower salary. I could see there was going to be autonomy, and that was also a big benefit.” Julia Guth, Executive Director and Publisher for The Oxford Club
#5: “Life is long and work is hard. Find what you’re passionate about and be true to yourself.” Cassie Hughes, Co-founder Grow Marketing
As a mom, I might be partial to insight #1 but I love them all!
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